The first term of my second year of uni was pretty scary due
to the amount of work we had been given, I always look forward to new terms as
we begin new units of things that we have never done before. During my first
year we had our first styling project which was based on denim, footwear and
casual wear, we had to use our creative minds and create a fashion story. This
project was what influenced me in making the choice in my future career of
becoming a fashion stylist, so I was happy to find out styling was going to be
continued into my second year.
My fashion styling project in my second year was based on
diversity, things which aren’t seen in fashion magazines. For this project i-D
Magazine was the chosen magazine which we were creating all of our work for,
including a front cover, fashion spread and an interview page. The page
layouts, typography and style of photography all had to match with i-D’s original
layouts and such. During seminar sessions my group and I discussed our possible
ideas and what we personally felt was diverse, many people had some very good
ideas, things such as tattoos, piercings, elderly people, disabilities, scars
etc.. I opted for something completely different and I focused on the subject
of hair types. I decided to base my project on dreadlocks, my reasons for
choosing this is due to the fact there is such a huge stigma towards the hair
type as it is seen as dirty, unkept and untidy. As background research I looked
at religious reasons to why people grew dreadlocks, researching the hippie
movement and what dreadlocks stood for, also looking at the types of clothing
dreadlocks are associated with. With these things in mind I wanted to develop a
contrast between the element of hair and fashion, by doing so I came up with
the idea of dressing my model for my fashion spread in clean cut fashionable
clothing photographed in a studio to show the contrast between the two and
prove that dreadlocks can work well within a high fashion spread in a magazine.
As i-D Magazine is the chosen magazine for this project we also ha to create a
front cover for the diversity issue, incorporating all of i-D Magazines
trademarks and cover layout.